Promotion of local tourism as an alternative during pandemic

The visitation of national sights became the most suitable alternative during the pandemic crisis. The Investment Agency and other organizations, including travel agencies, kicked off campaigns to intensely promote the tourist attractions in Moldova, IPN reports.

According to the Investment Agency, the first survey of the Moldovans’ perception of local tourism was carried out as part of the campaign  NeamPornit (We Got Started) together with Magenta Consulting. The poll involved about 2,100 respondents aged between 25 and 55. The results show about 71% of the Moldovans would like to see national tourist attractions, while two in three respondents prefer active rest.

Within the same campaign, the Investment Agency initiated the most wide-ranging digital map so far. The website contains an interactive and exhaustive digital map of national tourist destination classified into easily accessed categories, depending on travellers’ preferences.

A marathon entitled #NeamPornit #Protejați (We Got Started Protected) will be soon launched to also promote local tourism. Anyone can take part and tell about the visited tourists attractions and their experiences, promoting the idea of responsible and safe travel, said the Investment Agency’s director general Rodica Verbeniuc.

Since June, after two months of isolation owing to COVID-19, the number of persons who use the services of travel agencies to plan trips in Moldova has increased, said Sergiu Croitoru, founder of the organization “Know Your Country’.

Know Your Country is a team of young people who organize excursions and journeys to Romania and Moldova in a move to show the beauty of the countries and to discover new sights that deserve to be promoted.

“Currently, we focus on destinations that “gladden the eyes” and are not known by the largest part of Moldovans, such as cascades, caves, grottoes, defiles in northern Moldova (Trinca, Fetești, Gordinești, Cobani, Cheile Butești, Duruitoarea, Văratic); natural-landscape reserves, such as the Lower Prut Meadow, Rogojeni Wine Cellars, Naslavcea, Vadul Rașcov,” stated Sergiu Croitoru.

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