Female candidates are less visible in the media than make candidates, report

Print Send by email
14:08, 14 Feb 2019

Female candidates are less visible in the media than make candidates, report

A report on the monitoring of ten TV channels compiled by the Partnership for Development Center shows the female candidates are less present in news bulletins, talk shows and electoral debates staged by TV channels. In a news conference at IPN, Vasile Cantarji, expert of the Sociological Investigations and Marketing Center CBS-AXA, one of the authors of the report, said that even if this year we have the largest number of female candidates in the country’s history (42% in the national constituency and 21% in single-member constituencies), in the 154 news bulletins analyzed on ten TV channels during January 24 – February 3, the women’s presence was 18.5% in a key role and 27% in a secondary role.

Most of the news items with negative connotations featured men, but 8% of the news articles featuring women were negative in relation to women. Of 12 negative news articles about female candidates, 11 were against Maia Sandu. Of the 19 rounds of debates organized by TV channels in the period, almost half of these involved only men, while the others involved both women and men. There was no round of debates that would feature only women. The women’s presence at debates was 21% on average. Most of the times these had a secondary role and were presented as persons accompanying candidates. The TV channels prefer to invite men rather than women in prime time.

The monitoring of electoral adverts showed 60% of the protagonists were men and about 40% were women. According to the expert, the advertisements featuring more men than women are most often broadcast in prime time, while those featuring women mainly at night, when the audience is small. A gender balance in ads is ensured only during the day.

Alina Andronache, specialist in public relations and advocacy at the Partnership for Development Center, said the women continue to be disfavored compared with men. Even if we have the largest number of female candidates in this year’s parliamentary elections, the women’s presence in the media didn’t increase, while the positive news stories about women are mainly based on stereotypes existing in society.

14:08, 14 Feb 2019
Two men perish in basement fire in Chisinau
Two men aged 39 and 40 died in a fire that started in the basement of an apartment building situated on Braniștii St, where old things and garbage caught fire.…
16:43, 15 Feb 2019
Drugs that contain fenspiride withdrawn from sale
The Agency of Medicines and Medical Devices decided to stop the distribution and sale of drugs that contain fenspiride as an active substance. An order to this effect was made…
18:21, 15 Feb 2019

Other news

20 April 2007
Geneva International Exhibition of Inventions hosts Moldovan inventions Best teachers to be granted MDL 20 thousand
Cemetery in Premier’s native village among cleanest in the country Government asks Poland for a loan worth USD 15 mln
19 April 2007
More resorts in Chisinau for summer Surprise-book as gift to visitors of Children Book Fair
Number of immigrants to Moldova is on the increase If Moldova continues to be fined by ECHR it could cause disappointment in the judicial system – Vladmir Ristovski
Half of Moldovans think the country is moving towards a wrong direction – poll
Evaluation of residential institutions finished
“Journalists against Corruption” campaign officially launched
Investigative Journalism Centre launches Corruption Files II
18 April 2007
International Children’s Book Fair opened in Chisinau
Journalists must compare dignitaries’ activity with their promises – EU expert
Parents in Moldova spend for their children’s education by MDL 117 more than the state spends annually
Switzerland to implement several social development projects in Moldova
Special committee to consider the necessity of laying Dimitrie Cantemir Boulevard Moldovan citizens to benefit from facilities when receiving EU visas
Moscow to share experience with Chisinau in green space management New trolley line to link Chisinau and Cricova town


See all


News Agency IPN

Public Discussion: Elections 2019: Please elect me MP because… 2

See all

Last videos

Conferințe IPN [HD] | Tehnologiile științifice bazate pe probe în monitorizarea campaniei electoraleConferințe IPN [HD] | Republica Moldova, de la promisiuni la realizări, raport
Conferințe IPN [HD] | Gheorgihi Grozav: Prezentarea Programului electoralConferințe IPN [HD] | Călin Vieru: Noutăți importante despre evoluția campaniei electorale
See all
banner creditex