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Twelve wineries, three companies that produce bee honey and two companies that dry fruit and cultivate walnuts will display their products at an exhibition at the Okura Hotel in Tokyo on December 18. The event is organized on the initiative and with the financing of the Moldova Investment Attraction and Export Promotion Organization (MIEPO) in cooperation with Moldova’s Embassy in Tokyo.
Moldova’s Ambassador to Japan Vasile Bumacov has told IPN that the event is staged with the aim of promoting high-quality wine and other national products, such as bee honey, walnuts and dried fruit, on the Japanese market. The selection of companies was coordinated at the national level by the MIEPO, while the Embassy cooperated with Japanese companies that import Moldovan wines so that these represent producers that cannot come to Tokyo in the December 18 event.
According to the ambassador, there were invited about 200 representatives of companies that import and distribute wine products, the main shop chains and the media as well as officials of the Government, Parliament, Ministry of Foreign Affairs, diplomatic corps and international cooperation agencies. “Emphasis is placed on the facilitation of direct “business to business” contacts, between producers and potential Japanese importers, and on the popularization of high-quality Moldovan products,” stated Vasile Bumacov.
The participating producers chose to display the wines they consider as the most representative and most competitive on the Japanese market. It was suggested paying special attention to the presentation of red wines that are more popular in Japan. The classical sparkling wines and white wines with a more pronounced flavor are also in demand. Within the event, there will be held a seminar to present the Republic of Moldova, namely the agrifood sector, wine industry and the participating companies, and a reception to taste Moldovan wines and products. The participants will be able to familiarize themselves with the quality of the national products. National dishes will be promoted in the reception.
“We are glad that we can organize this first event of the promotion campaign in Japan, in cooperation with MIEPO, and are hopeful that such events will become traditional. The Embassy will organize a similar event in Kyoto city on March 23, 2018,” said Vasile Bumacov. He noted that the exports of high-quality Moldovan wines to Japan tend to increase. According to statistics, in 2016 Moldova exported 106 000 liters of wine to Japan, an increase of 11% on 2015, ranking 17th by the volume of wine exports.
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